Details

Company Background:

Established in 2002, Keding Enterprises (KD) has been dedicated to producing premium natural wooden and wood-like panels, focusing on innovation and excellence. As a leader in wood veneer and non-PVC high-pressure laminates, KD is recognized for its extensive patented technologies and global presence, with 36 locations and nearly 1,000 employees. Listed on the Taiwan Stock Exchange as TWSE: 6655 since 2018, KD offers comprehensive solutions across cabinetry, walls, countertops, and high-end flooring sectors. Notably, KD has pioneered the development of high scratch-resistant, flame retardant, flexible non-PVC non-melamine laminates, solidifying its position as a key player in the home improvement materials industry.

High-Pressure Laminate (HPL)

Overview

High-pressure laminate (HPL) is a resilient decorative material commonly used in home improvement or cabinet furnishing and refacing projects. It enhances the aesthetics of a space while offering resistance to water, fire, and chemicals, making it ideal for both residential and commercial interiors. Traditional HPL is manufactured by saturating layers of kraft paper in phenolic resins, incorporating a printed design layer, and subjecting it to high heat and pressure. This process transforms the paper into a durable laminated sheet, with its strength derived from the curing of melamine and phenolic resins, resulting in a permanent bond.

HPL Market Outlook:

• The Decorative Laminates (HPL) Market Size reached USD 11.5 Billion in 2022, climbing to USD 11.9 Billion in 2023, and is projected to expand to USD 15.7 Billion by 2032.
• The market is expected to demonstrate a compound annual growth rate (CAGR) of 3.53% during the forecast period (2023-2032).

KD's Product Competitive Advantage:

 Our state-of-the-art flexible High-Pressure Laminate panel is eco-friendly, recyclable, and non-toxic. With over 200 decorative options, it offers versatile design choices. Utilizing patented UniShade™ flexible color core technology, it ensures seamless finishes even on challenging edges. Ideal for both DIY and commercial projects, it's the easiest and most eco-friendly solution for cabinet refacing.

KD’s Business Model:

• Direct Factory Pricing: Benefit from guaranteed factory direct pricing, providing each partner with a competitive advantage in the market.
• Collaborative Approach: Engage in a transparent and equitable profit-sharing structure. Success directly impacts rewards, fostering a mutually beneficial partnership.
• Growth Infusion: A set portion of profits will be methodically directed back into support services like marketing, continuous training, and new product development, guaranteeing partners access to the essential resources for success.
• Tailored Support: Our fee structure is tailored to sustain and accelerate partners’ growth, fostering long-term success.
• Access to the Latest Marketing Material, Samples, and support for Growth

Key Details