14409 H / RightBiz
Hilton Smythe welcomes to the market The Jolly Crispin. The property has been selling beer since 1795. The first licence was granted in 1820 and offers a massive opportunity to celebrate the bi-centenary in 3 years time. The pub has had many owners during that time whilst being a real part of the community. In 2002 the business was relaunched under new owners who set about reviving the pubs fortunes. They introduced a very successful policy of serving up to nine guest beers at one time. This led to the pub being voted Dudley and South Staffordshire CAMRA’s Pub Of the Year for 2007. Since then it has been Cider Pub of the year 4 times in 6 years within the local branch.The current owners have run the business successfully and lucratively for the last 11 ½ years continuing the popular guest beer policy. The business is reluctantly being sold only so that the current owners can enjoy a well earned retirement. The business is a vibrant part of the local community and has many many regular customers most of whom are known on a first name basis by the current owner. The aim of the business is to serve great Ales in great condition, in addition to selling real ale they also serve a range of chilled and room temperature fruit wines and traditional ciders in addition to a variety of bottled and keg products. The sale includes a quality website and the business has brilliant visibility on the internet with its own Facebook page and reviews from the likes of Tripadvisor and what Pub.com The business has its own darts teams and holds regular pub quizzes and events for charities including a popular Christmas fair offering Mulled wines and festive drinks. The business is also proud to be one of the nominated pubs on the “ Black Country Ale Trail “ which is a popular real ale tour that takes place throughout the year where coaches of real ale enthusiasts visit traditional real ale pubs. At the time of instruction there was a micro brewery on the premises run by two brothers who brew a House bitter developed in conjunction with the pubs regulars and exclusively sold at the business. The beer has since been on the bar at the House Of Commons. In return for the use of the pub premises the business receives discounted beers and the brewery attracts custom into the business. Scope to Improve Needs to be run ideally by a couple to reduce the number of staff employedExtend the opening hours Advertising and marketing campaign Maximise the use of social media.Reintroduce a pool table and start a pool league Consider introducing a meat raffle in conjunction with local butchers.
Leasehold Price: £110,000
Location: Dudley, West Midlands
Annual Turnover: £312,201