Hilton Smythe are delighted to offer to the market Georgies the Florist, established in 1941. The business has been run by members of the same family for over 30 years and only now is offered for sale for our client to concentrate on family commitments.
Georgies offers a full floristry service and sells many indoor and outdoor plants, along with a large selection of pots, vases, gift items, cards and balloons. The business is renowned for sending flowers in Reading, Berkshire and North Hampshire. Currently the majority of the business is from telephone and website orders and the florist has a busy e commerce site
The business prides itself on using only the best produce imported from the Dutch flower markets three times per week and from local flower suppliers twice a week. They offer same day delivery to the centre of Reading and surrounding villages for orders placed by 1pm.
There is a separate consultation room for customers wanting to sit down and discuss their special requirements with our client offering a personal touch to every order.
With the addition of new families living in the area, and a large retail park opening opposite in summer 2018, the percentage of walk in customers should potentially more than double. There is scope for new owner to develop the Wedding and Events side of the business.
In addition to sales from flowers, there is an excellent choice of birthday and celebration accessories including balloons, teddies and chocolates.
Currently the florist uses the 'Strelitzia' ordering system which also records all customers names, addresses and orders and there is an active database of over 2000 customers which will be handed over to any new buyer.
The business has a great visibility on the internet with Facebook and Instagram pages. Georgie's Florist has fantastic reviews online and has many regular customers. The sale also includes a quality e-commerce website.
Scope to Improve:
- Attend wedding fairs.
- Advertising and marketing campaign.
- Maximise the use of social media.
Georgies the Florist occupies a highly visible trading position on Basingstoke Road, Reading, Berkshire.
Occupying a prominent corner position taking full advantage of the busy roundabout linking Basingstoke road with Imperial Way and Whitley Wood Lane. The shop sits alongside a busy fish and chips business and large Lidl and car park.
There is also free customer parking directly in front of the florist. The business also faces the popular Whitley wood recreation ground. The centre of Reading is less than 5 mins drive away and the A33 connects drivers to the busy M4 motorway.
Reading is a large town on the Thames and Kennet rivers and is known for the annual Reading festival, shops and riverside restaurants. It has also become a popular place to live with improved rail and road links to London which is only 41 miles to the east.
Due to demand and excellent location, there is currently a multi- million pound new housing and retail park been built directly across from the florist which is targeted to more than double footfall.
Very large premises with 2 x front retail areas, 2 preperation and stockrooms and lot’s of outside space.
Main shop - large front display windows, flowers display stands, retail shelving, service counter with till point and card machine.
Second retail area - contains 2 sofas and used as a consultation room.
Kitchen / staff toilet
Workroom 1 - fixed benches to both sides with large window overlooking the garden, preparation area, sink and shelving.
Storeroom/workroom 2 - raised wooden shelving and stock.
Rear store room - large area used to house the large stock of vases, candelabras and table designs.
External - 3m x 3m walk in chiller, large garden mainly used for storage to the rear and side of the property.
We are advised leasehold.
The original lease length is 10 years.
As of 2017, 9 years remain on the lease.
Rent is £11,000 per year with 5 year rent reviews.
Currently business rates are not payable.
The business currently opens: -
Monday to Friday 9.00am -5.00pm.
Saturday 9.00am to 1.00pm
The business is owner run and managed with the assistance of 1 florist and 1 part time driver.
According to the 2016 accounts turnover was reported at £156,449 with a gross profit of 36%.
REASON TO BUY
- A well-established business with an enviable reputation, quality e-commerce website and many existing customers.
- Little or no competition locally.
- Current owner happy to offer a handover to ensure the continued success of the business.
- A real lifestyle business offering an ambitious new owner the opportunity to work in the much sought after and visited town of Reading.
- All fixtures and fittings included making this a real Turn Key business
- Price Reduced